Building a Successful Marketing Program

Posted by La Salle University on May 11, 2015

Every day, nonprofits face challenges that come from an ever-increasing number of organizations, creating greater competition for attention and for shrinking dollars. Marketing is key to differentiating yourself so that you become – and stay – competitive. A clear focused marketing strategy based on branding and positioning your nonprofit among your competitors, enables you to cut through the clutter and gain critical support from key stakeholders.

You know what you want to accomplish, but how do you get there? How do you analyze your current marketing efforts (if any) and transform them into a more strategic and comprehensive approach? How do you customize marketing tactics for donors and other stakeholders? And how do you articulate your brand to various stakeholders?

This course will enable participants to understand the fundamental principles of marketing and its various components with the purpose of applying them as part of a strategic knowledge base required of any high-level or aspiring nonprofit. By the end of the course, participants will be proficient in auditing their communications, developing a marketing plan and putting principles that best meet the needs of your organization into practice.

When: July 8, 2015, 9 am to 4 pm
Where: PA Historical Society, 1300 Locust St., Phila.

Fee: $129 for Members/$159 for Non-Members.

Register here >
http://www.lasallenonprofitcenter.org/courses/human-resources-management/building-a-successful-marketing-program/