Broadband Marketing Specialist, People’s Emergency Center

Posted by on August 22, 2011

BTOP SBA Marketing Specialist

PEC was founded in 1972 to serve homeless families through a continuum of care that begins in emergency shelter housing, moves to transitional housing and culminates with permanent supportive housing.  In support of this mission, PEC owns and manages a range of program-related assets.

This is a two-year federally funded position under the Broadband Technology Opportunities Program (BTOP) Sustainable Broadband Adoption (SBA) grants.

Qualifications
•    Bachelor’s degree in Advertising, Journalism, Communications, Media Arts or related field.
•    Knowledgeable of broadband technology needs.
•    Excellent analytical and presentation skills.
•    Strong written, oral communications and interpersonal skills.
•    Excellent organizational skills.
•    A self starter and team player.
•    Creative problem solver and program developer.
•    Sensitivity to, and experience with urban and low-income populations.
•    Experience in developing print and online materials.
•    Strong computer skills in applications such Publisher, Photoshop and etc.
•    Passionate about developing new, multidisciplinary models for helping people improve their quality of life and build assets.
•    Knowledge of website building is a plus.
Reports to:    Digital Inclusion Director

Responsibilities
Marketing Specialist is responsible for marketing campaigns, design, and promotion of digital literacy training programs to support 20 PEC and partners Public Computer Centers (PCCs).  This role interfaces and collaborates with PEC team (i.e. Development staff, PEC Director, BTOP Program Manager, BTOP Training Coordinator and PEC partner agencies) and local communities.  Also, the Marketing Specialist handles all registration process (both paper and web based) for interested candidates in computer training.

Program Design and Implementation
•    Develop and/or maintain website training schedule for the 20 Public Computer Centers.
•    Oversees outreach, intake, training, one-on-one registration assistance and referral of participants to other appropriate resources and provides back up training as needed.
•    Develops key digital training opportunities and resources in the community to strengthen post training support.
•    Establish strategic goals
•    Review monthly, quarterly, and annual performance in relation to those goals
•    Ensures all reports comply with contract requirements and are submitted in a timely fashion.

Management of Programs
•    Builds and maintains collaborative relationship with partners, organizations, businesses and funding agencies. Maintains current relationships and identifies and develops new relationships that will facilitate client and organizational growth.
•    Evaluates services to ensure quality and achievement of program objectives.
•    Analyzes data for quality and accuracy to make improvements to training program.

Marketing and Communications
•    Responsible for marketing and public relations of training programs. Duties include public relations (e.g. public speaking, press releases/press relations, advertising and public presentations.) and outreach to key partners, local communities in Philadelphia, and  recruit students for each PEC Public Computer Center
•    Update training schedule of each partner site on weekly and monthly basis
•    Responsible for internal and external communications of training programs e.g. communicates training expectations to students, coordinates mass mailings, and follow up contacts with participants who have graduated from the program.
•    Develop speaking points for technology issues relating to low-income families; develop marketing materials (i.e. brochures, letters, videos, newsletters and PowerPoint presentation)

Contact
For immediate consideration for this position, please e-mail your resume to Tan Vu, [email protected]
EOE/M/F/D/V.