Brand Engagement Manager, Barnes Foundation

Posted by Barnes Foundation on April 20, 2021

Reporting to the Director of Marketing and Social Media, the Brand Engagement Manager serves several key roles in the Barnes’s growing marketing function: business strategy (specifically, aligning communications initiatives with organizational strategic plan goals), marketing and communications, and data analysis and reporting. The Manager will balance revenue goals against mission-driven brand storytelling opportunities to create and scale compelling stories across a variety of social media platforms, growing the Barnes’ brand reputation and relevance in art and education while communicating its programming to a diverse variety of audiences. The Manager will have a thorough understanding of brand content and distribution strategies for social media and video publishing sites, including best practices and extensive experience with each distribution channel’s features. The Manager is a key cross-functional content liaison for Barnes’ internal constituents, including but not limited to: Advancement, Audience Engagement, Education, Curatorial, Guest and Protection Services, Design, and the Barnes Shop. The Manager plays a leadership role in the Barnes’ newly formed Brand Content Team, including leading regular meetings and reporting to senior and executive teams.

Established as an educational institution, the Barnes Foundation carries out its mission by promoting appreciation of the arts and horticultural science, through the preservation, presentation, and interpretation of the collections of Albert C. and Laura L. Barnes.

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