Audience Development: Reaching Your “Perfect Person”

Posted by Iris Creative Group Inc. on December 19, 2016

Audience Development: Reaching Your “Perfect Person”

Identifying your organization’s “perfect person” is an essential—yet often overlooked—first step in creating messages that connect with your audience. You want to reach everyone, but casting too wide a net actually weakens your message and your efforts to build momentum.

Chances are, your audience is made up of many different groups, each with different needs and interests.

Among all those contacts, how do you find the people who will sustain your organization’s future growth?

The answer is hiding in data that you already have – you just need to know where to look.

There are powerful—and free — sources you can use to pinpoint your perfect person. We’ll show them to you, and walk you through how to create a persona that’s specific to your organization.

You’ll leave knowing how to identify the traits of your core supporters and where to look to find more of them.

You’ll learn:

  • How to choose the right segment for your message
  • How to easily use free data to understand your perfect person
  • How to use this “persona” to discover where to look for more supporters


January 19, 2017 // 2:00 PM EST


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