Ad Campaign launched to increase participation in Food Stamps

Posted by on December 12, 2003

[posted from Food Research and Action Center newsletter]

PHILADELPHIA ADVERTISING CAMPAIGN AIMS TO INCREASE AWARENESS OF FOOD STAMP PROGRAM
(Business Wire, November 26, 2003)

The Greater Philadelphia Coalition Against Hunger began a year-long advertising campaign targeting 104,000 potentially eligible food stamp candidates in the Philadelphia area in mid-November. The campaign will place advertisements on Southeastern Pennsylvania Transportation Agency (SEPTA) buses and subway cars and encourage residents to contact the Coalition to be screened for food stamps. This press release contains an example of one of the advertisements.

<a href="http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20031126005475&newsLang=en">http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20031126005475&newsLang=en</a>

[Ed note: PHENND is a proud supporter of the Greater Philadelphia Coalition Against Hunger’s Food Stamp Enrollment Campaign. To read more about our involvement in the campaign, visit <a href="http://www.upenn.edu/ccp/PHENND/initiatives/foodstamps.html">http://www.upenn.edu/ccp/PHENND/initiatives/foodstamps.html</a>. To read more about the Campaign in general, visit <a href="http://www.hungercoalition.org/">http://www.hungercoalition.org/</a>.]