Strategies for Greater Philadelphia’s Retail Districts During COVID-19

Posted by Delaware Valley Regional Planning Commission (DVRPC) on July 21, 2020

New Product: Strategies for Greater Philadelphia’s Retail Districts During COVID-19: Five P’s that Aren’t “Pandemic”

The public health crisis caused by the COVID-19 pandemic also led to an economic crisis, and the negative impacts on the region’s small businesses were acute and immediate. In response to the needs of our region’s small businesses, DVRPC created the “Strategies for Greater Philadelphia’s Retail Districts During COVID-19: Five P’s that Aren’t ‘Pandemic’” social media campaign.

The Five Ps include: Pursue, Pivot, Pitch, Promote, and Plan. During the social media campaign, content was posted for each strategy. The content provided up-to-date COVID-19 related resources and ideas to help businesses adapt to, navigate, and plan to recover from the pandemic.

This new report consolidates the strategies and resources promoted throughout the campaign into one document, and ensures that they are formalized should they prove applicable again in the future. In addition, a technical assistance webinar on June 23 featured a panel of retail experts who offered guidance on how business and Main Streets can navigate through the recovery process.

View the webinar recording here: https://www.dvrpc.org/COVID19resources/

View the report: https://www.dvrpc.org/Products/WP20019