In-Kind Services Grant for Cause Marketing Campaign

Posted by on April 28, 2006

[posted from RFP Bulletin]

Bemporad Baranowski Marketing Group Offers In-Kind Services Grant for Cause Marketing Campaign
Deadline: July 31, 2006

Bemporad Baranowski Marketing Group (<a href="http://www.bbmg.com">http://www.bbmg.com</a>), a New York-based marketing agency dedicated to socially responsible brands and organizations, invites applications for the "It’s How We Live" Grant, a package of in-kind services worth $100,000 to create and launch a cause marketing campaign for a nonprofit organization and its corporate partner.

Cause marketing (or cause-related marketing) is any initiative that joins a company with a nonprofit organization in marketing efforts designed to raise awareness for and inspire action around a chosen cause, while supporting the corporate product or service.

Each grant application must include one U.S. 501(c)(3) nonprofit organization and one U.S. corporate partner. (Nonprofit organizations without an existing corporate partner are encouraged to review BBMG’s online "Tips for Nonprofits" on finding and approaching potential partners.)

BBMG will craft the winning partnership’s campaign strategy, message, and materials, and has assembled a team of partners to help ensure the campaign will find, inspire, and motivate its targeted audiences. The team’s donated services include market research; strategic planning; campaign branding; collateral design; Web site design, programming, and hosting; public relations; video production; media training; newswire distribution services; and direct marketing.

Applications will be judged by BBMG and a panel of industry experts based on the following criteria: potential for impact on the targeted cause and business goals; commitment level of applicant team; availability of existing (no-cost) applicant resources and communications tactics; cultural relevance of cause; and overall alignment with BBMG values and experience.

Visit the "It’s How We Live" Web site for complete program details and application, as well as information on cause marketing and BBMG’s Tips for Nonprofits.

RFP Link: <a href="http://fconline.foundationcenter.org/pnd/10002084/itshowwelive">http://fconline.foundationcenter.org/pnd/10002084/itshowwelive</a>

For additional RFPs in Philanthropy and Voluntarism, visit: <a href="http://foundationcenter.org/pnd/rfp/cat_philanthropy.jhtml">http://foundationcenter.org/pnd/rfp/cat_philanthropy.jhtml</a>