New Report: Guide to the E-Advocacy Revolution

Posted by on February 5, 2007

New PolicyLink Report: Click Here for Change: Your Guide to the E-Advocacy Revolution

Advocacy is essential for anyone working with low-income communities and communities of color; it is the major means of winning policies that ensure all people can share in prosperity and economic opportunity.

The Internet has fundamentally changed the face of advocacy. Organizations are arming themselves with technology tools to mobilize constituents, advance their issues, support political candidates, and engage individuals in the political and policymaking process. This new Internet-based approach to advocacy?electronic advocacy (e-advocacy)?is a multifaceted process that uses an array of technology tools, tailored to an organization’s specific campaign goals.

Click Here for Change: Your Guide to the E-Advocacy Revolution features technology tips to help organizations and coalitions strengthen their offline advocacy tactics; target decision-makers to pass or defeat a proposed change; connect with “hard to reach” communities; organize for mass mobilization; track online activity to identify strong supporters; and reach out to more supporters for online donations.

The report also offers case studies and guidelines to help organizations create advocacy websites and format emails and newsletters for maximum effectiveness. It examines both barriers and opportunities for organizations that want to integrate technology into their communications strategies, and a detailed list of technology vendors and strategic service providers that can help with the implementation process.

Click Here for Change illustrates that advocates can find new ways to make their voices heard and engage their communities in working for change?one click at a time.

To download a copy of Click Here for Change in PDF, visit http://www.policylink.org/projects/eadvocacy.