New Report: Reaching Underbanked Populations
Posted by on April 28, 2006
Accessing the American Dream: Utilizing Affinity Marketing to Reach Underbanked Populations, by Katy Jacob and Amy Stewart. Released January 2006.
This report addresses to what extent traditional affinity marketing models are applicable to underbanked segments and explores the role of the nonprofit community in marketing and distributing financial services through affinity programming. The report also expands on our understanding of affinity marketing and offer insight into various marketing methods that might be useful in serving underbanked markets.
http://www.cfsinnovation.com/document/affinitymarketing.pdf
For information on CFSI’s latest research projects, contact CFSI at 312-881-5856 or [email protected], and visit CFSI Publications on our website.
More in "New Resources"
- High Impact Giving Toolkit Preview and Webinar – Jan 23
- Looking Back on 2024 with the PHL World Heritage City Report
- National Partnership for Student Success: New Training Resource Library
Stay Current in Philly's Higher Education and Nonprofit Sector
We compile a weekly email with local events, resources, national conferences, calls for proposals, grant, volunteer and job opportunities in the higher education and nonprofit sectors.