Triple Bottom Line Business Practices

Posted by on March 5, 2004

Practical Tips to Grow Your Business
Triple Bottom Line Business Practices & Advice from Experts

Join the Sustainable Business Network for an evening of high-impact business advice. We will have an array of experts available to share their insights & strategies for successful business growth ? get hooked into the resources in our region! Learn about the opportunities for marketing to socially and environmentally concerned consumers. Also hear the stories of three local entrepreneurs who are striving to run successful enterprises while also meeting the needs of their community and the environment. Opportunities available for showcasing your business during the reception. RSVP to merrian@sbnphiladelphia.org.

Details

When: Thursday, March 18th 5:00pm to 7:45pm in Olde City

5:00 Registration and introductions around the room

5:30-7:00 Main Program: Case Studies, Marketing Research and Expert Roundtables

Triple Bottom Line Case Studies

Image Contractors ?- Co-owner Arley Espinosa came to the US from Colombia over 20 years ago. He endured homelessness and illegality for many years before attaining citizenship. During his time working as a janitor and handyman, Arley always dreamed of owning his own business and in 2001 this dream came true when he created Image Contractors, a construction company. All of the employees are low-income and many are in need of a second chance. For Arley, seeing his employees grow and learn new skills is the best part of being a business owner.

Eviama Life Spa – Penny Ordway runs a green spa in Center City that uses only natural products and techniques. As she grew her business, she was very conscious about using green materials and green energy. Penny’s spa is a haven for pampering, but in a responsible and empowering way that takes into account our relationship with the planet.

Grupo Motivos – Grupo Motivos is a social project, bringing Puerto Rican women together to share their cultural heritage and teach it to younger generations. The main means of funding for the project is their catering business, which offers authentic Puerto Rican food. For Grupo, making and serving food is a money-making venture, but at its core, it is the means to their dream of maintaining and spreading their culture as immigrant women in a country that is not their own.

Market Research for Reaching Socially Conscious Consumers

Gwynne Rogers, Natural Marketing Institute (NMI)
NMI is a strategic consulting, market research, and business development company. Its capabilities focus on strengthening companies whose products and services address social responsibility or environmental sustainability. One of NMI’s proprietary research tools is a Consumer Trends Database that describes an integrated, rapidly growing market for goods and services that appeal to consumers who have a meaningful sense of environmental and social responsibility and incorporate those values into their purchase decisions. This database covers a broad range of attitudes, behaviors, product usage rates, lifestyle patterns, and demographics in this emerging marketplace.

Expert Roundtables

Fast-paced roundtable session featuring experts who offer advice on an array of topics. You?ll be able to choose three of the following:

* What Your Accountant Isn’t Telling You about Monthly Financial Statements
* Tapping into the Government Contract Opportunities
* A Process for Effectively Addressing Any Business Problem
* Practical Tips for Staying Connected to the Inspiration of Your Business
* Taking Your Business to the Next Level: Management Tips
* The 5 Biggest Mistakes Businesses Make in Spending their Marketing Dollars
* Checking Your Business?s Impact on Energy and Waste
* Improving Your Sales
* Others TBA

7:00-7:45 Showcase & Reception
Tables available to showcase your business.

8:00 Dinner to follow at a local restaurant (optional)

Where: Arch Street Meeting House at Fourth and Arch Streets in Olde City. Easily accessible by public transportation from SEPTA’s Market Street Blue Line ? exit at the 3rd Street stop, then walk a block North and turn left onto Arch Street. Parking available to the rear of the building.

Cost:
$5 SBN member/ $10 non-member
$25 full showcase table
RSVP to merrian@sbnphiladelphia.org for the event, showcase tables and dinner.