Community-based Social Marketing Workshop

Posted by on January 16, 2012

This May I will be delivering a two-day introductory community-based social marketing workshop in Toronto, Canada (May 7 – 8).

This two-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviour. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation), and will be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable behaviour.

This workshop will be of interest to those working to promote waste reduction, water and energy efficiency, modal transportation changes, watershed protection, and other sustainable behaviour changes. Those who work to promote behavioural changes that promote health, such as active lifestyles, will also benefit from attending.

Workshop Information & Online Registrations:

https://register.cbsm.com/workshops/workshop-schedule

Please consider forwarding this announcement to colleagues who might benefit from attending. Thanks in advance for considering this request.

Sincerely,

Doug McKenzie-Mohr, Ph.D.
Environmental Psychologist