Measuring Impact Toolkit for communications evaluation
Posted by on April 11, 2011
Toolkit aims to help advocates evaluate communications
A new Measuring Impact Toolkit, released by the Center for Media Justice, is designed to support community organizers and media professionals to become important sources of information in critical media markets on key issues of justice, human rights, and equity.
Using the lens of health justice as an example for other issues, Measuring Impact introduces readers to a movement-building approach to communications evaluation. Whatever the issue, the tools are intended to help organizers evaluate the degree of impact their communications work is having, and to improve communications plans.
To download the free report, go here.
http://centerformediajustice.org/2011/03/30/measuring-impact/
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