LaSalle Nonprofit Center

Webinar: Donor Retention Strategies – Mar 24

Posted on February 25, 2020

If your business lost three out of every four new customers, you’d probably be looking for another job. But statistics show that nonprofits lose nearly 75% of newly acquired donors who fail to become continuing supporters. There are reasons why donors choose not to renew their gifts and there are strategies you can implement to improve donor retention rates, thereby making your fundraising campaigns more effective while building stronger relationships with individuals.

Building this relationship starts with the first giving experience and continues as you create and enhance connections with the right messages, marketing, activities and communications. While there will always be elements that impact fundraising over which we have no control, such as the economy, there are factors upon which we can have great impact. When nearly half of donors blame “poor communications” for why they stopped giving to an organization, including lack of information on how donations are used, no acknowledgements and feeling that they were not needed, your potential influence on donor retention by behavior, attitudes, policies and actions, is clear.

This webinar will share practical tips on how you can positively impact donor retention, building a solid foundation for both ongoing financial support and a network of committed supporters.

When: 3/24/20, noon to 1 pm

Special Webinar Bundle Deal: Choose any 3 webinars for $48 for Members or $60 for Non-Members, using promo code Web 3.

Register for this webinar: https://www.lasallenonprofitcenter.org/courses/fundraising-2/donor-retention-strategies-keeping-the-love-2/


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