MEE Productions

Trauma-informed and culturally competent outreach trainings

Posted on August 13, 2018

MEE offers trauma-informed and culturally competent outreach trainings

Over the past 28 years, MEE has become a national thought leader in the field of social marketing and behavioral health communications. MEE’s Founder and President Ivan Juzang is the company’s lead presenter and facilitator for in-person and online training, technical assistance (TA) and professional development focusing on the most effective and culturally-relevant ways to reach and influence low-income, underserved and ethnic audiences.

Understanding the underlying science or subject matter is not enough to influence behavior. MEE’s approach identifies the social determinants, barriers and arguments that prevent audiences from making informed choices, then “counters” them with do-able steps to move from pre-contemplation to action. Service providers, community-based organizations and the public health community can learn how to present credible, authentic and persuasive information in such a way that behavioral changes are sustainable for populations challenged with busy, economically-challenged and stressed-out lives.

MEE expertise includes developing and implementing result-oriented intervention campaigns addressing health, educational and social disparities. Training and technical assistance sessions provide the transfer of MEE’s community-engagement and health-communications skills that participants can use immediately in their work with hard-to-reach audiences. MEE Workshops offer real-world strategies for providing community outreach, communications and health/social services. Effective strategies, tactics and toolkits are shared in a way that makes them applicable for a broad cross-section of health and wellness initiatives – whether addressing opioid abuse, obesity prevention, early childhood development or promoting sexual and reproductive health, for example.

Our half-day or full-day sessions build capacity and cultural competence so that organizations are equipped for socially-responsible, trauma-informed and effective community engagement and mobilization. Topics include:

• Trauma-Informed Health Communications 101: Targeting Low-Income Communities of Color
o Why Traditional Forms of Health Communications May Be Insulting and Counter-Productive
o Moving Beyond Stereotypes: Contextualizing the Social Determinants that Impact the Experiences and Worldview of Vulnerable Populations

• Community Engagement Strategies that Counter Trauma, Disparities and Lack of Trust

• Primary Research and Other Data Collection with Skeptical and Suspicious Audiences

To see the full list of MEE’s training, TA and professional development offerings or to complete a request form, click here. You can also speak with MEE Senior Vice President Alicia Jackson at 215-796-9141 for more information or to create a customized TA or training package


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