Study: Competing for Underbanked Relationships

Posted by on September 19, 2011

Study: Competing for Underbanked Relationships

SYNERGISTICS Research has recently completed a study on the underbanked segment of the population to examine their financial services usage and to identify opportunities for financial services providers to establish long-term relationships with this often overlooked market. It is estimated that 56 million U.S. consumers, or about one-fifth, do not have a bank account and are unbanked, and many more are underbanked – having only a basic checking or savings account. The report provides an in-depth analysis of survey results, background research, a concise executive summary, and a commentary providing insights into the financial services needs of the underbanked segment. Contact Steve McKinnon at 404.965.7278 or

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