Strategic Marketing Conference for Agricultural Industry

Posted by on September 8, 2006

[posted from Community Food Security listserv]

Cornell Strategic Marketing Conference on November 14-15th, 2006.

Title: Beyond Growing – Strategies and Technologies that Transform Your Products to Meet Market Demands

The 2006 Cornell Strategic Marketing Conference for members of the agriculture industry will be held on November 14 and 15th, 2006, at the Henry A. Wallace Visitor and Education Center at the FDR Presidential Library and Home, Hyde Park, New York.

Determining how to transform crops in the fields to products desired by different markets is often a challenge for many local and regional agricultural producers. At this year?s conference buyers from retail, foodservice distribution and restaurant sectors will share their insights, and growers will discuss their experiences on what the markets want beyond quality products, including packaging, varieties, volume, delivery schedule, and methods of doing business. Dan Barber, Executive Chef/Co-owner of Blue Hill and Blue Hill at Stone Barns will present a keynote address on food and marketing trends, and how they are expected to impact farmers. Dr. Chris Watkins, a post harvesting specialist and the Associate Director of Cornell Cooperative Extension, and other experts from Cornell University will discuss practical strategies and post harvesting technologies that local and regional agricultural producers can adopt to meet those demands and be profitable.

Please help us pass the information to others who might be interested. This is the link to more information about the Conference – agenda and registration http://hortmgt.aem.cornell.edu/events/index.htm or contact
Bob Weybright
Extension Specialist
Cornell Cooperative Extension
Dutchess County
845-677-8223, ext 122
e-mail: rw74@cornell.edu.
or
Wen-fei Uva
Senior Extension Associate
Dept. of Applied Economics and Management
Warren Hall
Cornell University
607-255-3688
e-mail: wl32@cornell.edu

Thank you very much.