Produce for Kids Healthy Eating Campaign

Posted by on September 15, 2008

Produce for Kids and PBS Kids Partner for School-Based Healthy Eating Campaign

Deadline: November 1, 2008

Produce for Kids (, an organization that promotes the benefits of healthy eating for children, and PBS Kids (, which provides content, resources, and tools that support the positive development of children, are partnering for a second year to raise awareness among kids, parents, and teachers of the role fresh fruits and vegetables play in a healthy diet.

As a central part of the campaign, Produce for Kids and PBS Kids have announced a contest for teachers that will seek to identify and reward original, innovative, and creative classroom projects that encourage kids to eat more fresh fruits and vegetables. The Produce for Kids “Play with Your Produce Healthy Challenge” contest will present three grand-prize packages. Winners will each receive a class and project profile on the Produce for Kids Web site that showcases the winners’ successes and offers ideas on how other classrooms can replicate this model; a mini-grant of $500 for school-based nutrition and health promotion programs; and a PFK classroom party tool-kit featuring party ideas, recipes, taste testings, favors, and gift certificates that can be used to purchase fresh produce and other nutritious food. Every classroom entry will be rewarded with coupons and discounts for fresh produce as well as lesson plans featuring fun ways to engage children as they learn about the benefits of eating fresh fruits and vegetables.

Visit the PFK Web site for complete program information.

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