New Report: Reaching Underbanked Populations

Posted by on April 28, 2006

Accessing the American Dream: Utilizing Affinity Marketing to Reach Underbanked Populations, by Katy Jacob and Amy Stewart. Released January 2006.

This report addresses to what extent traditional affinity marketing models are applicable to underbanked segments and explores the role of the nonprofit community in marketing and distributing financial services through affinity programming. The report also expands on our understanding of affinity marketing and offer insight into various marketing methods that might be useful in serving underbanked markets.

For information on CFSI’s latest research projects, contact CFSI at 312-881-5856 or, and visit CFSI Publications on our website.

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