La Salle Nonprofit Center
Maximizing your Website Impact – Mar 21
Your website is the face of your organization; a virtual window into its soul. Does your website reflect who your organization is and clearly demonstrate what you do? Is it easy to find, or are you lost in the morass of the web? And once potential clients or supporters find you, is your site logical and convenient to navigate? This class will show you how to ensure that your website fulfills its potential as your most important communications tool. Whether you’re building, rebuilding or just tweaking your site, you can make it the premier marketing tool for reaching donors, prospective supporters and other stakeholders, while telling your story in an effective and compelling manner.
This class will enable you to focus on your website strategy, so you know how to approach its design from the user’s perspective. You’ll get valuable information on website architecture; increasing visibility through SEO and SEM; learning about users through analytics and UX (user experience) and CRO (Conversion Rate Optimization).
When & Where: March 21, 2019, 9 am to 4 pm, Ballard Spahr, 1735 Market Street, Phila.
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