Maximize the Value of Fundraising Events, Jan 16
Posted by LaSalle Nonprofit Center on January 14, 2020
Most nonprofits include some kind of special events in their fundraising plans. A well-planned and executed event can market your organization, motivate stakeholders, offer networking and engagement opportunities, and garner interest from prominent people, thereby adding legitimacy to your message and mission.
But given that events are generally expensive and time consuming, they need to go beyond the vague goal of raising awareness, or friend-raising, to generate action and of course, money, to ensure that they don’t end up costing your organization far more than they bring in.
There are good reasons why most special events happen only once, fail to meet projections, and drain staff resources. This course will teach you how to identify, design and run a successful event at the right time, with the right volunteer mix, that supports your overall development goals. You will learn how to develop realistic budget and cost projections, how to secure organization buy-in and how to set expectations and measure success. We will also explore strategies for converting event attendees into committed donors.
When & Where: 1/16/20, 9 am to 4pm, Historical Society of Pennsylvania, 1300 Locust St., Philadelphia
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