Network for Good

Insights and Tips from Global Trends in Giving Report

Posted on October 9, 2017

7 Donor Preferences to Boost Year-End Giving

Data Insights and Tips to Maximize Year-End Fundraising

Get this: 72% of all philanthropic giving is made up of gifts from individual donors. Understanding how and why these donors give is going to have tremendous implications for how you need to fundraise.

Network for Good partnered with Nonprofit Tech for Good, the Public Interest Registry, and other organizations to launch the Global Trends in Giving Report, a research endeavor that seeks to gain a better understanding of how donors prefer to give and engage with their favorite causes and charitable organizations.

Inside this eGuide, you’ll find:

  • U.S.-based donor responses from the Global Trends in Giving Report.
  • Advice on how these insights can improve your donor outreach.
  • Tips on how to improve your year-end fundraising campaign.

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