LaSalle Nonprofit Center
How to Love Your Special Events – Feb 7
When and Where: Thursday, February 7, 2019, 9:00 am to 4:00 pm, Independence Blue Cross, 1901 Market Street, Philadelphia
Most nonprofits include some kind of special events in their fundraising plans. They can offer additional value in public awareness, brand recognition and donor cultivation. A well-planned and executed event can market your organization, motivate stakeholders, offer networking and engagement opportunities, and garner interest from prominent people, thereby adding legitimacy to your message and mission. But given that events are generally expensive and time consuming, they need to go beyond the vague goal of raising awareness to generate action and of course, money, to ensure that they don’t end up costing your organization far more than they bring in. There are good reasons why most special events happen only once, fail to meet projections, and drain staff resources.
This course will teach you how to design and run a successful event at the right time, with the right volunteer mix, that supports your overall development goals. We will study a variety of successful events to help you identify which might be the best fit for your organization and most likely to generate the results you seek. You will learn how to develop realistic budget and cost projections, how to secure organization buy-in and how to set expectations and measure success. We will also explore strategies for converting event attendees into committed donors.
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