La Salle Nonprofit Center
How Nonprofits can Benefit from Google Ads
Date and Time: February 28th, 2018 – 12:00 pm to 01:30 pm
We’ve all seen google ads and imagined what they could for our organization – to raise awareness, champion your services, encourage donors and sponsors, recruit volunteers and promote events. But as a struggling nonprofit, who can afford to buy ads? Google’s Ad Grants program, which provides $10,000 AdWords every month to qualifying nonprofits, puts the power of google.com in your hands. But even Google recognizes that many nonprofits don’t really know how to make use of this ad space, resulting in poorly created ads that miss the mark. Even worse, some nonprofits are so clueless as to how to handle this gift that they fail to even utilize the advertising space they’ve been awarded. This webinar takes you through the process of applying for Google Ad Grants and then maximizing their effectiveness through targeted messaging. Given that google handles more than three billion searches per day, the amount of traffic that can be directed to your site via organic searches, is staggering and something you could never do on your own. Don’t leave these valuable grant on the table – find out how you can harness the power of google for good.
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