La Salle Nonprofit Center
Harnessing the Power of your Nonprofit Brand
Most of us recognize branding as a potential tool for fundraising, marketing and communications. But the most successful nonprofits have learned to think about branding playing a more strategic role, involving all the key players in your organization.
Every day we see the power of branding as it relates to Apple or Starbucks, but nonprofits often make the fundamental mistake of believing that there’s no value in a brand unless you can sink lots of money into marketing it. Your brand is a key way you can distinguish yourself from similar organizations and how you establish your personality and the experience of working with you.
As a nonprofit, you are in a position to create a powerful brand that moves people to want to support you. But that means everyone in the organization must recognize and understand your brand before it can have any impact on your audiences. Are you among the many nonprofits that fail to view its brand as a strategic asset?
This class will make you appreciate the power of your brand so you can harness it, even without a big budget. You’ll go from the basics of what makes a brand to what it can do for you and how you can strengthen it. Get excited by the prospects of how to shape and articulate your brand, with limited resources, and how to manage and evaluate branding strategies that support your message and your mission.
When: October 24, 2017, 9 am to 4 pm
Where: WHYY, 150 N. 6th St., Phila.
Fee: $129 for Members/$159 for Non-members
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