Google Analytics for Arts & Culture
Posted by Interactive Mechanics on May 29, 2017
Tuesday, June 13 at 3:00 PM EDT
Google Analytics is a web standard for tracking metrics on your websites and mobile applications, allowing you to capture information about your visitors and their behavior. You can use your data to figure out the best day of the week to publish a blog post, where to put a donate button to increase donations, or how different language on your contact page can make it easier for visitors to get in touch with the right person.
This workshop will give you the tools you need to get useful, actionable data related to your organizational goals and objectives. We’ll discuss how to connect your real-world key performance indicators to data available in Google Analytics, use dashboards and goals to efficiently track changes, and translate your findings into actionable improvements to your website.
If you have any questions, please contact Amelia Longo at firstname.lastname@example.org.
Interactive Mechanics is a digital design firm that partners with cultural and educational organizations on design, development, user experience, and strategy.
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