Giving Tuesday (and Cause Awareness Days): #Hype or #Hurrah?
Posted by La Salle University on September 18, 2017
Since its inception in 2012, #GivingTuesday has been touted as a “global day of giving, fueled by the power of social media and collaboration.” For many nonprofits, it does what it’s intended, raising both money and awareness. With numbers like $168 million in nearly 100 countries raised on 2016 #GivingTuesday, it hard not to get caught up in the hoopla and many development staff are pressured to implement it. But just as with every fundraising campaign, each organization needs to determine if the ROI on #Giving Tuesday is worth it.
This webinar will help you separate the hype from the reality so you can evaluate whether to commit to #GivingTuesday (or other Cause Awareness Day campaigns), and if so, what to allot in terms of resources. It will address common questions, such as money vs. buzz value, attracting new donors, getting recurring gifts, cannibalizing your year-end appeal, standing out from the masses and integrating it into your overall fundraising and social media strategies. Armed with this information, you can better determine if #GivingTuesday is a good fit for your nonprofit.
When: October 4, 2017, noon to 1:30 pm
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