La Salle Nonprofit Center
Fundamentals of the Nonprofit Website
Surveys of nonprofit communications professionals consistently cite an organization’s website as its most important communications tool. Whether you’re building or rebuilding your website, you need to be sure it’s your premier marketing tool for reaching donors, prospective supporters and other key stakeholders, while telling your story in an effective and compelling manner. This ½ day class will focus on website strategy so you know how to approach your website’s design, from the role of the sitemap, increasing visibility, google analytics and alerts and ensuring that it is the centerpiece of a consistent communications and marketing approach. You’ll get valuable tips for creating an RFP and for working with a website consultant that will ease the process and reduce anxiety about this key investment. Stick around after class for a chance to present your website for expert critique and improvement.
When: January 30, 2018, 9 am to noon
Where: Ballard Spahr – 1735 Market Street, 48th Floor, Philadelphia
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