Network for Good
Donor Communication Mini Guide
The Donor Communication Mini Guide
How to build relationships and raise more money through strategic communications
Set yourself up for long-term fundraising success by building relationships with your donors through strategic communications. This guide explains what to say, how to say it, and when to say it to achieve your fundraising goals.
This guide explains how to:
- Keep donors engaged through focused communications.
- Write better appeals by using your donor data.
- Understand the five principles of relationship-building communications.
- Segment your donors for more specific outreach.
BONUS: This guide also includes a detailed timeline that outlines when and how to communicate with new donors to increase engagement.
Download the Guide
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