Brandraising: Raising Money and Visibility Using Smart Communications

Posted by Network for Good on June 15, 2015

Wed. June 17, 2015 at 1pm EDT

As you expand the tools you use to communicate online and off and as staff roles change, how do you ensure that everyone is speaking with one voice? Based on Sarah Durham’s book Brandraising: How to Raise Money and Increase Visibility Through Smart Communications (Jossey-Bass, 2010), this webinar introduces nonprofits to the concepts of brandraising that can help you improve your fundraising, outreach, and relationship-building communications.


  • Understand how online communications connect to other channels (on air, in print, in person, via mobile).
  • Learn how to use positioning and personality to help keep all your work on track.
  • Learn how to speak with a unified organizational voice across all channels and in all tools.

About Our Speaker

Farra Trompeter is vice president at Big Duck, a communications firm that works exclusively with nonprofits to help them reach supporters, build awareness, and raise money. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations. Her expertise focuses on helping nonprofits create multichannel campaigns and use social media to connect with donors, activists, and other members of their community. She also loves building people’s skills and knowledge through coaching, workshops, webinars, and classes.

Farra serves on the board for Nonprofit Technology Enterprise Network (NTEN) and co-organizes 501 Tech NYC. Farra is a part-time faculty member at the New School for Public Engagement and New York University’s Wagner Graduate School of Public Service. She also holds an MS degree in nonprofit management from the New School.

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